By Qamar Shahzad — April 12, 2025 — Business
References: Zinzino Official Website, Instagram @ZinzinoGlobal
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Acquisition Overview
Swedish health tech leader Zinzino AB has acquired key assets of U.S./UK-based direct sales company Valentus Global, including its distributor network, customer base, and product IP rights. The move amplifies Zinzino’s European distribution power and accelerates its mission to deliver personalized nutrition and wellness solutions through innovative biotechnology.
Strategic Growth & Synergies
Valentus Global, known for its wellness and nutritional products, generated over SEK 50 million in sales across Europe and North America last year. Zinzino will integrate Valentus’s operations into its existing technical platform, leveraging synergies to drive sustainable growth. The SEK 20 million cash deal includes inventory valued at approximately SEK 10 million.
Leadership Vision
“Tailored health solutions are the future,”
— Dag Bergheim Pettersen, CEO of Zinzino
Pettersen shared this vision alongside Paul Person of Valentus, emphasizing how the merger will redefine personalized shopping in direct sales by combining their networks and wellness expertise.
Influence Across Europe
This acquisition follows Zinzino’s recent roll-up strategy, including:
- VMA Life (2020)
- Enhanzz (2022)
- Xelliss & ACN (2024)
- Zurvita (2025)
The Valentus merger enhances Zinzino’s ability to capitalize on booming trends such as test-based nutrition and tech-driven wellness, solidifying its position in the $50B+ personalized health market.
Industry Implications
🔹 Direct Sales Innovation
Merging global distributor networks to scale bespoke wellness solutions.
🔹 Wellness Technology Leadership
Strengthening Europe’s presence in the biotech-driven nutrition sector.
🔹 Corporate Growth Strategy
Continued targeted acquisitions are propelling Zinzino’s expansion into new global markets.
Media Contact
For high-res images, interviews, or press inquiries:
📩 marketing@zinzino.com
Certified Adviser:
Carnegie Investment Bank AB (publ.)
Scorecard
- Strategic Impact: ★ 9.5/10
- Market Potential: ★ 8.7/10